Independent growth partner · Available for new projects

I turn ad spendinto revenuethat compounds.

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I build connected growth systems across paid media, retention, SEO and AI — then stay close enough to make them perform.

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8+years in digital growth
£450K+monthly ad spend managed
19projects across 4 markets

One senior partner connecting strategy, creative, data and automation — so every channel pulls in the same direction.

Who I am

Freelance by design. Full-stack by experience.

I’m Sam, an independent digital marketing lead with 8+ years of experience helping ecommerce teams across the UK, US and Australia move from scattered activity to focused commercial growth.

Google, Meta, TikTok & Amazon AdsSEO & organic content systemsKlaviyo email & SMSCRO, GA4 & GTMn8n workflows & custom GPTsWordPress & ecommerce builds
Growth/
Google
Meta
TikTok
amazon
klaviyo
Shopify
WordPress
One connected growth stack
The proof

Selected work, measured in movement.

Six different businesses. Six different constraints. Every engagement starts with the same question: what will create the clearest commercial step forward?

Capabilities

The depth to do it. The range to connect it.

Specialist channel expertise, joined by one commercial view.

01

Paid Media

Google · Meta · TikTok · Amazon
Acquisition that pays for itself — built to protect margin while spend grows.£450K+ monthly spend managed across four platforms
02

SEO

Technical · Content · AEO
Compounding organic growth: technical fixes plus content that ranks and converts.Search systems built for durable demand, not vanity traffic
03

Email & SMS

Klaviyo · Lifecycle
Lifecycle programmes that turn first orders into repeat revenue.4×+ ROI delivered through Klaviyo flows and campaigns
04

AI Marketing Solutions

Featured capability
n8n automations, custom GPTs and reporting pipelines that remove the busywork.More time for judgement; fewer repetitive handoffs
05

Analytics & CRO

GA4 · GTM · Experiments
Attribution you can trust, paired with experiments that lift conversion.GA4 and GTM measurement tied to commercial decisions
19 projectsUK · US · AU

I’m not here to add more marketing. I’m here to make the right work matter more.

Recruitment Entrepreneur11+ Brand PortfolioUK PeptideSmile TherapyBitKnoxBunaazSnooze TherapyDash VisionBreathlaceAdventure TimesWyox SportsChai to ChosenZarnab AestheticsHT TechDr FonesStaffora GlobalRabazkaBrimcoveAspire CollegesRecruitment Entrepreneur11+ Brand PortfolioUK PeptideSmile TherapyBitKnoxBunaazSnooze TherapyDash VisionBreathlaceAdventure TimesWyox SportsChai to ChosenZarnab AestheticsHT TechDr FonesStaffora GlobalRabazkaBrimcoveAspire Colleges
Recruitment Entrepreneur11+ Brand PortfolioUK PeptideSmile TherapyBitKnoxBunaazSnooze TherapyDash VisionBreathlaceAdventure TimesWyox SportsChai to ChosenZarnab AestheticsHT TechDr FonesStaffora GlobalRabazkaBrimcoveAspire CollegesRecruitment Entrepreneur11+ Brand PortfolioUK PeptideSmile TherapyBitKnoxBunaazSnooze TherapyDash VisionBreathlaceAdventure TimesWyox SportsChai to ChosenZarnab AestheticsHT TechDr FonesStaffora GlobalRabazkaBrimcoveAspire Colleges
Growth, engineered paid media · retention · SEO · AI Growth, engineered paid media · retention · SEO · AI Growth, engineered paid media · retention · SEO · AI Growth, engineered paid media · retention · SEO · AI 
How I work

Four moves. One clear direction.

No theatre, no handoff maze — just a focused operating rhythm from first diagnosis to sustained scale.

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01
Audit

Find the real constraint.

I trace the full journey from first click to repeat order, then pressure-test the media, funnel, creative and tracking. You get a direct diagnosis of what is leaking growth — and which fix deserves attention first.

Funnel reviewAccount teardownMeasurement check
02
Strategy

Choose the few moves that matter.

I turn the audit into a sequenced 90-day growth plan with channel roles, commercial targets and a clear test backlog. Every move earns its place against margin, capacity and customer value.

90-day roadmapChannel economicsTest priorities
03
Launch

Build quickly. Measure honestly.

I move from strategy to live campaigns, creative briefs, landing pages, lifecycle flows and automation — with clean tracking underneath. The goal is fast learning without messy execution.

Campaign buildCreative systemClean tracking
04
Scale

Compound what proves itself.

I read the signals, cut the noise and move budget toward the combinations that hold efficiency as volume rises. Wins become repeatable systems, not one-off spikes.

Weekly optimisationBudget allocationGrowth loops
What I do

Eight ways I move growth forward.

01

Google & Meta Ads

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02

TikTok Ads

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03

SEO

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04

Email & SMS

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05

AI Marketing Solutions

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06

Analytics & CRO

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07

eCommerce builds

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08

Amazon Ads

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The difficult brief is usually the interesting one.

Bring me the hard growth problem.

Whether the leak is acquisition, conversion, retention or the systems between them, I’ll help you find the highest-leverage next move.

Good questions

Before we begin.

Ask a question ↗

I price around the scope and operating rhythm, not a generic package. After a short discovery call, I outline the work, ownership, cadence and fee clearly before anything begins.

Timing depends on scope and current availability. A focused audit can move quickly; a multi-channel build needs a proper handover and setup window. I confirm dates before we agree the project.

A clear business goal, recent performance data, access to the relevant platforms and one direct decision-maker. I’ll provide a precise access checklist after discovery.

Reporting is built around the commercial decisions we need to make. You get concise performance visibility, the reason behind each move and a clear list of next actions.

I design practical automations with tools such as n8n and custom GPTs — lead workflows, reporting support, customer-service assists and repetitive marketing handoffs. Human review stays where judgement matters.

My core experience spans the UK, US and Australia, with additional work in Pakistan, Ireland and global digital businesses.

Available for select projects

Let’s make growth feel clear again.

Bring the goal, the numbers and the uncomfortable question. I’ll bring a direct point of view and a practical next move.

Say hi. ↗Usually replies within one working day