2×monthly revenue
The brief
Acquisition was scattered, lifecycle email was thin, and analytics could not be compared across markets — nobody could see what was actually working where.
← All work
Mar 2025 · UK · IE · AU
Dash Vision
I ran a multi-market growth programme for a dash-cam and car-accessories ecommerce brand across the UK, Ireland and Australia.
2×monthly revenue
29%lower CPA
4.1×email ROI
28%cart recovery
My approach
I reorganised acquisition, rebuilt the lifecycle email programme and set up analytics so every market could be read in one comparable view.
The outcome
Monthly revenue doubled, CPA fell 29%, email returned 4.1× and cart recovery hit 28%.
Achievements
The standout results from the work.
29%lower CPA
4.1×email ROI
28%cart recovery
My contribution
I reorganised acquisition, lifecycle email and analytics into one comparable view across three markets.