31%lower CPA
The brief
A beautiful but unfamiliar product — cold audiences did not immediately understand what it was or why they needed it, so acquisition was expensive.
← All work
Aug 2025 · UK · AU
Breathlace
I ran performance marketing for a niche breathing necklace built for anxiety, stress and mindfulness audiences.
31%lower CPA
3.1×Meta ROAS
38%more qualified traffic
28%higher conversion
My approach
I tightened landing-page messaging until a cold visitor understood the product in seconds, then scaled Google and Meta around the audiences and angles that converted.
The outcome
CPA dropped 31%, Meta returned 3.1×, qualified traffic grew 38% and conversion rate rose 28%.
Achievements
The standout results from the work.
3.1×Meta ROAS
38%more qualified traffic
28%higher conversion
My contribution
I ran performance marketing and tightened landing-page messaging so cold traffic converted with less hesitation.