38%more qualified leads
The brief
Events live or die on filled seats — acquisition had to stay inside strict event economics while reaching a very specific audience.
← All work
Jul 2025 · US
Chai to Chosen
I ran event promotion for a premium matchmaking platform serving Muslim singles across the USA.
38%more qualified leads
31%lower CPA
3.3×ROAS
240%follower growth
My approach
I segmented search and paid social by audience intent and demographics, so every unit of spend chased people likely to actually attend.
The outcome
Qualified leads grew 38%, CPA fell 31%, ROAS hit 3.3× and the audience grew 240%.
Achievements
The standout results from the work.
31%lower CPA
3.3×ROAS
240%follower growth
My contribution
I ran event promotion: segmented search and paid social by audience intent to keep acquisition inside event economics.