32%more booking enquiries
The brief
Inspiration was not converting — the brand needed a reliable flow of booking enquiries, not just likes on pretty landscapes.
← All work
Dec 2019 · Pakistan
Adventure Times
I built the demand engine for a travel company running trips and tours across Pakistan.
32%more booking enquiries
31%lower enquiry cost
3.1×Meta ROAS
260%follower growth
My approach
I paired intent-led paid media with Instagram storytelling and traveller UGC, so every piece of content pointed at the same thing: the next booking.
The outcome
Booking enquiries grew 32%, cost per enquiry fell 31%, Meta returned 3.1× and the audience grew 260%.
Achievements
The standout results from the work.
31%lower enquiry cost
3.1×Meta ROAS
260%follower growth
My contribution
I built the demand engine: intent-led paid media plus Instagram storytelling and traveller UGC.