36%more funding enquiries
The brief
The business needed a clearer path from first attention to a qualified funding application. Media, social and content were active, but they needed to behave like one commercial system.
← All work
May 2023 · UK
Recruitment Entrepreneur
I built a connected paid and organic growth programme for an investment platform, designed to create more qualified funding enquiries.
36%more funding enquiries
29%lower cost per application
3.2×Meta ROAS
1.09M+impressions
My approach
I aligned Google around active intent, used Meta to widen demand, and built a content rhythm that gave prospective partners more reasons to trust the platform.
The outcome
The programme increased funding enquiries by 36%, reduced cost per application by 29% and returned 3.2× on Meta while reaching more than 1.09 million impressions.
Achievements
The standout results from the work.
29%lower cost per application
3.2×Meta ROAS
1.09M+impressions
My contribution
I owned the paid media programme end-to-end: rebuilt the Google and Meta account structures, led the creative testing roadmap, and built the reporting that tied spend to funding enquiries.