26%lower CPA
The brief
Paid campaigns were fragmented across accounts and there was no real retention programme — traffic quality and repeat purchases both needed work.
← All work
May 2025 · UK · IE · AU
Snooze Therapy
I unified fragmented paid campaigns and a missing retention programme into one coordinated growth system for this sleep-wellness brand.
26%lower CPA
4.5×email ROI
31%cart recovery
6.2×engagement
My approach
I consolidated paid, email and organic into one coordinated system, tightening who we reached and building the lifecycle flows that turn one-time buyers into repeat customers.
The outcome
The joined-up system cut CPA by 26%, returned 4.5× on email, recovered 31% of abandoned carts and lifted engagement 6.2×.
Achievements
The standout results from the work.
4.5×email ROI
31%cart recovery
6.2×engagement
My contribution
I consolidated scattered campaigns into one paid, email and organic system and rebuilt the retention programme.