3.2×ROAS at +60% spend
The brief
Growth was spread across markets and channels, but each part was being assessed in isolation. The opportunity was one system around demand, conversion and retention.
← All work
May 2025 · UK · Ireland · Australia
Smile Therapy
I unified paid media, lifecycle, organic content and analytics for an oral-care ecommerce brand operating across three markets.
3.2×ROAS at +60% spend
220%more daily orders
4.2×email ROI
28%cart recovery
My approach
I coordinated Google, Meta and TikTok investment with UGC production, strengthened automated email journeys, and built a clearer reporting layer.
The outcome
The system delivered 3.2× ROAS while spend increased 60%, lifted daily orders by 220%, produced 4.2× email ROI and recovered 28% of abandoned carts.
Achievements
The standout results from the work.
220%more daily orders
4.2×email ROI
28%cart recovery
My contribution
I unified their growth stack — paid media buying, email automation and the UGC pipeline — so acquisition and retention compounded instead of competing.