3.0×Meta ROAS
The brief
The brand needed to scale acquisition without treating the first purchase as the finish line. Paid media, email and reporting needed one commercial view.
← All work
Mar 2026 · UK
UK Peptide
I connected acquisition, retention and analytics so paid growth produced stronger first orders and more valuable repeat customers.
3.0×Meta ROAS
26%lower CPA
4.3×email ROI
32%more repeat purchases
My approach
I rebuilt audience and campaign logic across Google and Meta, developed automated email journeys, and improved the analytics layer around repeat-purchase value.
The outcome
Meta reached 3.0× ROAS, CPA fell by 26%, email returned 4.3× and repeat purchases increased by 32%.
Achievements
The standout results from the work.
26%lower CPA
4.3×email ROI
32%more repeat purchases
My contribution
I ran acquisition and retention together: Meta and Google buying, the Klaviyo lifecycle programme, and the analytics setup that proved what was working.