40%wasted spend identified
The brief
Budget was leaking across channels with no clear picture of what produced placements — activity without accountability.
← All work
Jan 2026 · Global
Staffora Global
I ran a full marketing audit and built the lead-generation plan for a global recruitment company.
40%wasted spend identified
36%more qualified leads
29%lower placement cost
3.2×ROI
My approach
I audited every channel against real placement data, layered in market research, and turned it into a prioritised roadmap: fund what works, kill what does not.
The outcome
The audit identified 40% wasted spend; the new plan delivered 36% more qualified leads, 29% lower cost per placement and 3.2× ROI on priority channels.
Achievements
The standout results from the work.
36%more qualified leads
29%lower placement cost
3.2×ROI
My contribution
I ran the marketing audit and built the prioritised lead-generation roadmap that cut waste.