8→2keyword movement
The brief
A technical product in a niche market — invisible in search, absent on social, with no content engine to change either.
← All work
Apr 2023 · UK · US
Dr Fones
I led search-led content and social growth for a B2B diagnostics and device-certification platform.
8→2keyword movement
40%more organic traffic
40+articles
0→11K+followers
My approach
I paired 40+ deeply technical SEO articles with site improvements and built the social presence from zero, so expertise became the acquisition channel.
The outcome
The core keyword moved from position 8 to 2, organic traffic grew 40% and social went from 0 to 11K+ followers.
Achievements
The standout results from the work.
40%more organic traffic
40+articles
0→11K+followers
My contribution
I led the search-led content programme: 40+ technical articles, site optimisation and a from-scratch social presence.