£350K+monthly spend
The brief
A multi-brand portfolio needed senior coordination across platforms and teams without losing speed or the commercial detail inside each account.
← All work
May 2025 · UK · USA · Ireland · Australia
11+ Brand Portfolio
I led cross-functional growth across an ecommerce portfolio spanning eleven-plus brands and four markets.
£350K+monthly spend
11+brands
4markets
3paid platforms
My approach
I set portfolio priorities, directed spend across Google, Meta and TikTok, and created a shared rhythm for creative testing, performance reviews and CRO decisions.
The outcome
The work brought disciplined investment across £350K+ in monthly spend and a consistent growth framework supporting 11+ brands in four markets.
Achievements
The standout results from the work.
11+brands
4markets
3paid platforms
My contribution
I led the portfolio’s paid media function across 11+ brands: set the testing frameworks, budget allocation logic and creative standards the brand teams run on.